Kevin Savage on the 15th December 2011
TRAVEL VISION DIGITAL EDITION AVAILABLE
A digital edition of the Travel Vision 2012 report is now available to purchase from the Image Refinery library. This 40 page report contains analysis of consumer insights for their holidays plans in 2012 and provides essential data to assist travel companies in positioning their products for the coming year.
The cost for full access to the report from up to five unique ip addresses is £150.
The report is located at www.yudu.com, if you don't have a yudu account, there's a simple free registration process. Once you have registered this will also give you access to 1,000's of other consumer and trade facing digital publications.
Online payment for the report is via PayPal. To access the Image Refinery library and view the first five pages together with thumbnails of the entire report click here.
Lorraine Barnes Burton on the 12th December 2011
TRAVEL VISION FULL REPORT NOW AVAILABLE
The British Travel Awards consumer survey ‘TravelVision 2012’ is now available. The 40 page report contains analysis of the emotional drivers, practical considerations and buying intentions of 21,204 UK households who completed the online survey and expressed 281,469 opinions between 1st April and 30th September 2011. Included within the report are the total counts and share percentage for each question option, detailed by responder age range and UK region, enabling readers to identify target groups for their products or services.
To order your printed copy of the report at £100.00 + VAT please email: Jeremy@britishtravelawards.com
A “limited rights x 5” online version of the report will be available from 16th December at £150 - via our official design and production partner image-refinery.com.
If you would like us to send you a reminder and link to the online report please email: admin@britishtravelawards.com
PLEASE NOTE: To protect the IPR and unauthorised dissemination of this report a PDF version is not available.
Jane Richards on the 7th December 2011
AWTE BUSINESS INNOVATION AWARD FOR CEO
The British Travel Awards CEO, Lorraine Barnes Burton, has been recognised by the AWTE (Association of Women Executives UK) for her achievements since taking control of the awards programme four years ago. To meet the critera for the "Business Innovation Award" the nominee was required to show how their acumen had impacted on her business or industry.
Under Lorraine's stewardship the British Travel Awards has been turned around from a debt burdened operation in 2006/7 to a profitable enterprise the following year. Since then the company has delivered year-on-year success both in profitability and consumer reach.
Consumer voting was initially promoted through partnership with The Sunday Times. Once Lorraine took the helm, her professionalism and integrity became obvious and News International upped their involvement by promoting the British Travel Awards in their other national newspapers and online pages.
This provided a superb demographic mix of potential voters. In the 2011 awards 71,367 households cast 526,414 votes.
Lorraine also suceeded in securing high profile sponsors, including Lloyds TSB - headline sponsor for the past three years. But, her real triumph was in bringing Deloitte LLP on board to audit and verify the voting process thus confirming the complete integrity of the British Travel Awards.
In 2009 she further expanded the company by launching "TravelVision" as an adjunct to the voting programme. This has grown to become the largest study of UK consumer travel related behaviour. In 2011 21,204 responders returned 281,414 opinions on their holiday intentions in 2012.
This year Lorraine went onto launch "BTA Check In" a rich media, online consumer magazine. The third issue will be published on 27 January 2012.
Kevin Savage on the 22nd November 2011
AWARDS NIGHT PROGRAMME NOW ONLINE
For those of you who were unable to attend this years British Travel Awards Gala Night -or in the excitement forgot to take your programme home - you can now read the programme online and print pages of specific interest. The online programme also includes links to sponsors and advertisers websites, to access simply hover your mouse over their web address and click.
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