British Travel Awards 2015
With over 1.2 million votes and opinions cast by UK households in last year's awards - the British Travel Awards is the largest and most influential poll of consumer opinion on the performance of companies and enterprises operating in the travel and tourism industry.
This year we shall be extending our audience reach and participation with the introduction of a direct voting option from the websites of listed companies.
On average 92% of the total votes cast across the awards categories can be attributed to the activities of listed companies. With the introduction of direct voting we confidently expect this figure to rise - creating even greater opportunities for companies to excel in every category they enter
Go to the Media and Trade News Zone for full details on the direct voting process.
Following industry requests, we shall be removing the UK residency restriction from the 2015 voting form. This will enable any visitors to the website to vote for the British brands they like to travel with and the places they like to visit. This should prove of special interest to companies, attractions and destination marketing organisations in the UK/domestic holidays sector, along with the introduction of a new category: Best UK Inbound Tour Operator.
There have been a significant number of new cruise ships launched since January 2014. So what better time to garner public opinion on which one they consider to be the best in a new category: Best New Cruise Ship.
Over half the awards categories recognise the achievements of companies determined by size. This year we have increased this grading process to include categories in the travel retailers, luxury cruise lines and customer service sectors. That said, results analysis show the winners are not necessarily the biggest companies... but the ones who convert the largest proportion of their customers to voters!
Go to Award Categories and Criteria for the complete list of this year's categories, entry and grading criteria.
Building on our three founding tenets of independence, integrity and innovation, these new enhancements promise the make the British Travel Awards 2015 results the most eagerly anticipated event in the travel industry calendar. The winners will be revealed at our "New York Nostalgia" themed gala awards ceremony on Wednesday 25 November.
Nominations for category listing close 31 May, apply today to allow the maximum time for planning your promotions and website content.
Lorraine Barnes Burton
C.E.O. the British Travel Awards