Leisure travel providers, hoteliers and UK tourism stakeholders have until 31st May 2016 to nominate their brands for award category listing on this year’s consumer voting form. Public voting opens 4th July and runs until 30th September. There are 82 award categories covering all aspects of leisure travel and with over half the awards graded by company size even small enterprises can be rewarded by their customers.
There are no requirements for time consuming company profile submissions detailing goals and achievements - we just need to know the name of the brand(s) you wish to nominate and in which categories. The winners are determined solely by the number of consumer votes they receive.
In 2015 over a quarter of a million households took part in the British Travel Awards and of the total votes cast a staggering 97% went to nominated companies. Our national media partners at Trinity Mirror Solutions play a big part in extending our audience reach. But, the huge jump in the nominees vote share can be attributed to the introduction of our Direct voting app.
Available exclusively to nominated companies - once successfully registered - they receive a unique url that opens a pop-up showing the awards categories they have elected to be listed under. This can be embedded on their website and included in their other online communications.
This application enhances the voter’s experience, by removing the necessity to navigate the 82 award categories on the main voting form, to locate the companies they wish to vote for in which categories.
According to our web-host site analytics the British Travel Awards winners section has been visited over 4 million times in the past year – a measure of the trust consumers place in the awards programme and how they use it as a reference tool when planning their holiday arrangements.
If this is the first year you are contemplating entering the British Travel Awards, please read the award categories section before submitting your nomination application. If you are a returning nominee, the category criteria are the same as last year so jump straight to the nomination application form where you can view a quick list of this year’s awards before registering.
Nominations close 31st May, apply today to allow the maximum time for planning your promotions, website content and editorial inclusion in BTA Connect.
Lorraine Barnes Burton
CEO, the British Travel Awards