Between July and September a staggering quarter of a million people cast in excess of one million votes and opinions across a range of travel and leisure experiences. Enterprises walking away with a British Travel Award on 25 November can be justifiably proud of their achievement. And, consumers planning their next holiday can buy with confidence from companies displaying the BTA logo because their most fastidious critics have elected to vote for them.
A British Travel Award vote is worth so much more than the casual tap or click of a social network’s “like” symbol or the decisions of people from within the travel industry. Every single voter has registered information about themselves, then taken the time to make considered judgements. They are seasoned travellers with a passion for both new and established holiday products and destinations.
The introduction of our direct voting link enabled nominated companies even greater engagement with their customers and initial indicators suggest those who included the app in their sales communications appear to be reaping the rewards.
The 2015 awards programme commenced in April when the call went out to all sectors of the travel and leisure industry to apply for category listing on the voting form. By the end of May just shy of 300 enterprises had the confidence to submit nomination applications – and many in more than one category!
During consumer voting the News Zone published the front runners’ leaderboard with the position and vote deficit of other category contenders. Their positions changed many times, often coinciding with contenders’ marketing campaigns and lobbying for votes from their happy customers.
As a thank you for taking the trouble to vote every voter has been entered in a prize draw, with the chance to win fantastic holiday prizes worth more than £30,000. The draw will take place week commencing 12 October the lucky winners will be informed during the following week.
We won’t be able to tell you who has won the British Travel Awards 2015 until the Gala Awards Dinner, on 25 November at Battersea Evolution, London. Before that the results will be double-checked and verified by leading global accountancy practitioners Deloitte and then we’ll be working hard on ensuring the Awards night itself is the best yet!
This year’s theme is “New York, New York”, so if you’re of a #bta15NYstateofmind join us for a night of cool sophistication and the excitement of the world’s most vibrant city.
Go to the Awards Night booking form to book and check out where to sit (you can see who’s booked the neighbouring tables)
That just leaves me to remind you that the British Travel Awards are the only travel industry accolade voted for exclusively by the travelling public. The Awards serve to recognise all that is great about travel companies who provide holidays to discerning customers with a voting process that is transparent, robust and supported by the verification systems of Deloitte LLP. So, the winning companies and the voting public can be sure that the British Travel Awards symbol is recognised as the ‘Benchmark of Excellence’.
Hope to see you on the 25th!
Lorraine Barnes Burton
CEO, the British Travel Awards