To recognise the achievements of SME’s - 46 award categories are graded by size where independent verification is possible. Grading details are displayed above the category listings.
Data from past awards reveal that the most successful companies are those who convert the highest percentage of their customers into voters… Not necessarily those with the highest number of customers!
A registration fee of £500 plus VAT per brand/per category will be applicable to guarantee inclusion on the consumer voting form.
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A company’s size is not displayed on the voting form and voters can only vote for one company/brand in each category. Companies are divided into the size group submitted on their nomination form when the results are analysed.
- When a company applies for listing in a size graded category they will be required to disclose their overall number(s) as defined by the category criterion.
This should be the overall figure for the company/brand and NOT related to the individual award category(s) entered.
Companies who fail to disclose this figure at the time of registration will be sent a reminder with their direct voting app url email. If this information is not forthcoming the company/brand will be considered "large" or as determined by the British Travel Awards.
The British Travel Awards reserve the right to merge/withdraw any category(s) in the unlikely event they are under subscribed when registrations close. In this event, any paid category registration fee will be refunded in full to the nominee company.