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About the Awards

The British Travel Awards is the largest and most influential poll of consumer opinion on the performance of enterprises operating in the leisure travel and visitor attractions sector.

What makes the British Travel Awards such a valuable source of reference for consumers when planning their holidays is the way we garner votes.

The votes are not cast by simple clicks on a Facebook “like”, Twitter “favourite” or other social media instant response button - but by individuals who have taken the time to register their details and make considered judgements on the companies they believe deserve recognition.

The British Travel Awards Winner Logo is the consumer recognised “Symbol of Excellence”.

Open categories

Results are based solely on the number of individual votes cast for a company in each category.

Size graded categories

In order to recognise the achievements of small and medium size enterprises; awards were graded by size after voting closed in:

  • Best Holiday Company awards
  • Best Independent Travel Agency
  • Best UK Holiday Cottage Booking Company

Companies were required to submit their size when registering for nomination in these categories.

Holiday Companies by Holiday Type and Holiday Companies to Destinations:

  • Small: Less than 10,000 passengers per year
  • Medium: 10,000 to 80,000 passengers per year
  • Large: More than 80,000 passengers per year

Best Villa Holiday Company and Best UK Holiday Cottage Booking Company.

  • Small: Less than 600 rental units
  • Medium: 600 to 2,000 rental units
  • Large: More than 2,000 rental units

Best Independent Travel Agency.

  • Small: Less than 10 retail outlets
  • Medium: 10 to 49 retail outlets
  • Large: 50 to 100 retail outlets

How the size graded awards are determined

There is no bronze accreditation in size based categories. A maximum of six award designations are determined in each category as:

If a large company polls the highest number of category vote:

  • Winner - large, Silver - large
  • Winner - medium, Silver - medium
  • Winner - small, Silver – small

If a medium company polls the highest number of category vote:

OVERALL WINNER

  • Winner - large, Silver - large
  • Silver - medium
  • Winner - small, Silver - small

If a small company polls the highest number of category vote:

OVERALL WINNER

  • Winner - large, Silver - large
  • Winner - medium, Silver - medium
  • Silver - small

Overall winner is the most prestigious accolade in these categories and reflects the achievements of SME’s who were previously only recognised within the confines of their size grading.

Independence and integrity throughout

The British Travel Awards is a proudly independent organisation. Unlike other travel awards, we have no stakeholder ties or affiliations to any travel companies or trade publications - where public perception believes the results are all too often influenced by panels of travel industry pundits and the winners determined by the leverage of their advertising budget.

The British Travel Awards is funded by the nomination fees, event ticket receipts and the patronage of sponsors who have identified the benefits of increased brand visibility and sales opportunities as our trade and consumer audience grows exponentially year-on-year.

The voting process is completely transparent with the winners determined solely by the number of votes they receive from the public. And, integrity of the voting system is assured with all procedures and results scrutinised and verified by professional business consultants Deloitte.