Meet the Team




BTA 2024 Overview

This year we are featuring 82 award categories covering a comprehensive range of holiday experiences and leisure travel services with up to 522 accreditations across the awards. 46 award categories are graded by size where independent verification is possible.

The results of all award categories are determined solely by the number of consumer votes cast. And, SME’s can shine in the size graded categories - details of size grading can be found on the Award Categories pages. A company’s size is not displayed on the voting form. Voters can only vote for one company/brand in each category. Companies are divided into the size group submitted on their nomination form when the results are analysed.

Independence & Integrity

The BTA has no affiliation with any travel or travel publishing companies. The awards programme is financed by:

  1. Sponsorship funding from enterprises in return for their brand presence across our communications channels, at the awards night and the opportunity to present selected awards on-stage and introduce their company.
  2. Nomination fees from companies wishing to be listed on the BTA voting form which includes licence to use the direct voting app and other approved lobbying assets.
  3. Receipts from ticket sales for the Gala Awards Night.

This independence makes winning a British Travel Award the most prized travel industry accolade.

BTA 2024 Programme Timeline

1 February - 10 May 2024

Companies are invited to submit their brands for listing in their elected categories on the consumer voting form

  • Previous winners and contenders are contacted and asked if they wish to be nominated this year.
  • Press releases are circulated to travel trade media inviting companies to nominate.
  • Nomination details and how to apply posted on LinkedIn
  • Trade media partner - TravelMole announce that nominations are open across their online newsletters.
  • Travel trade engagement via our LinkedIn and X social media channels.
  • Nomination applications are checked to confirm they meet the awards criteria and appropriate positioning within the categories.
  • Nominees registration remittance must be received by 31st May 2023 to ensure category listing on the voting form.
  • BTA promotional assets are distributed to successful nominees after receipt of their remittance.
    • Nominee logo
    • Vote for Us buttons
    • Unique url to open the direct voting app

24 June - 29 September 2024

The 15 weeks consumer voting cycle opens with the online voting form published on and activation of the nominee’s direct voting apps.

Up to four five sponsored e-newsletters are sent to over 400,000 past consumer voters; inviting them to participate, with updates on the awards and featuring contents of the prize draw incentive. Our GDPR confirmed subscribed past voters is not shared or sold to any third parties. E-newsletter sponsorship enables sponsor to directly engage with our audience of regular travel consumers.

For details on how to become a BTA 2024 e-newsletter sponsor email:

National media partner Reach Solutions encourage their readership to vote with our “Vote to Win” promotion - via editorial columns, advertisement inserts and online content across their flagship titles, regional newspapers and companion websites.

Nominees lobby their customers for votes via their websites, communication channels and news articles submitted by them to media outlets.

30 September – 26 October

Voting closes at 23:59 on 29th September. Any votes recorded after that time will not be included in the final count.

Throughout the voting cycle our ‘checks and balances’ software queries the voter database searching for voting anomalies. Possible incidents are flagged and reports generated when voting has closed for review by the British Travel Awards Panel.

Once the results have been determined production of the trophies commences. The top companies are contacted and invited to attend the BTA 2024 Awards Presentation Ceremony.

November (TBA) 2024 Gala Awards Night

Full details will be published later in the year.

We’ll be accrediting those companies who have been recognised by the holiday buying public as the best at their business. And, give guests the opportunity to take a well-deserved ‘time-out’ from the daily challenges of delivering excellent customer satisfaction.

After the Awards Presentation Ceremony

Editorial coverage and the winners list published in the Daily Mirror travel section following the awards announcement with supporting content included on

Details of winning companies are published on website and promoted across social media networks.

Award winner logos available to download from unique link emailed to each successful company.