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The #BTA20 Awards Timeline

In what has been a difficult year the awards programme was pushed back, the number of categories reduced and the consumer voting cycle cut back from 13 to 11 weeks in an attempt to mitigate for the extraordinary pressures experienced by the travel industry.

6 April - 31 July

Companies were invited to submit their brands for listing in their elected categories on the consumer voting form.

  • Previous winners and contenders are contacted and asked if they wish to be nominated this year.
  • Press releases are circulated to travel trade media inviting companies to nominate.
  • Nomination details and how to apply posted on LinkedIn
  • Trade media partner - TravelMole announce that nominations are open across their online newsletters.
  • Travel trade social media engagement via @BritTravAwards #BTA20

1st August - 5th September

Nomination applications were checked to confirm they met the awards criteria and appropriate positioning within the categories.

#BTA20 promotional assets were distributed to successful nominees:

  • Nominee logo
  • Vote for us interactive logos
  • Unique url to open the direct voting app
  • Guidance on how to embed the direct voting app on the nominee’s website and promote their nomination across their consumer communication channels.

6th September - 22nd November

The 11 weeks voting cycle opened with the online voting form published on www.britishtravelawards.com and the nominees’ direct voting app enabled to access the voting database.

  • Sponsored e-newsletters were sent to over 500,000 past consumer voters inviting them to vote in the awards. Our database of over 500,000 (GDPR confirmed) subscribed past voters is not shared or sold to any third parties. The e-newsletters enabled sponsors to engage directly with our audience of regular travel consumers.
  • National media partner Reach Solutions encourage their readership to vote with our “Vote to Win” promotion - via editorial columns, advertisement inserts and online content across their flagship titles and regional newspapers
  • Nominees lobby their customers for votes via their websites, communication channels and news articles submitted by them to local media outlets.
  • Voting closed at 23:59hrs 22nd November 2020.

23rd November - 13th December

Work commenced on determining this year’s winners. Preparations got underway to deliver the awards presentation as a virtual event rather than our travel industry favourite gala awards night.

  • The raw voting data was downloaded from our server together with voting analysis and supporting reports.
  • The database was scanned for voting anomalies:
    • Multiple votes for the same company originating from a common IP address and falling within a predictive time stamp entry pattern.
    • Disproportionate number of automated voter password emails bounced originating from votes for the same company within a given time-frame.
    • Multiple entries from individuals using different email addresses.
    • Extreme divergencies between voters’ registered address and IP location.
    • Category listed companies entered in alternative answers.
  • Flagged entries were reviewed and a ruling made on their validity.
  • Once the results had been determined the leading companies across the categories were advised they were in the running for an award and invited to book their places at the virtual event.

14 December

Our virtual awards presentation was broadcast live from Boisdale Restaurant in Canary Wharf and hosted by the BBC One Show’s Alex Jones and stand-up comedian Patrick Monahan.

  • Winners were recognised for their achievements and the results posted as they happened across our social media platforms.
  • National media partner Reach Solutions published the results via editorial columns and online content across their flagship titles.