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BTAConnect

The Awards Timeline

6 April - 5 July

For 13 weeks companies are invited to submit their brands for listing in their elected categories on the consumer voting form

  • Previous winners and contenders are contacted and asked if they wish to be nominated this year.
  • Press releases are circulated to travel trade media inviting companies to nominate.
  • Nomination details and how to apply posted on LinkedIn
  • Trade media partner - TravelMole announce that nominations are open across their online newsletters.
  • Travel trade social media engagement via @BritTravAwards #BTA20
  • Nomination applications are checked to confirm they meet the awards criteria and appropriate positioning within the categories.
  • Nominees registration remittance must be received by 5 July to ensure category listing on the voting form.
  • Week commencing 22 June: BTA promotional assets are distributed to successful nominees:
    • Nominee logo
    • Vote for Us buttons
    • Unique url to open the direct voting app
    • html patch and instructions on how to embed direct voting app on nominee’s website
  • Nominated companies’ blog articles and video content feature in our weekly online newspaper BTA Connect.

27 July - 25 October

The 13 weeks voting cycle opens with the online voting form and TravelVision 2021 survey published on britishtravelawards.com website.

Up to four sponsored e-newsletters are sent to over 500,000 past consumer voters; inviting them to participate, with updates on the awards and featuring contents of the prize draw incentive.

Our database of over 500,000 (GDPR confirmed) subscribed past voters is not shared or sold to any third parties. E-newsletter sponsorship enables sponsor to directly engage with our audience of regular travel consumers.

For details on how to become a BTA e-newsletter sponsor email: lorraine@britishtravelawards.com

  • National media partner Reach Solutions encourage their readership to vote with our “Vote to Win” promotion - via editorial columns, advertisement inserts and online content across their flagship titles and regional newspapers
  • Nominated companies’ blog articles and video content feature in our weekly online newspaper BTA Connect.
  • Nominees lobby their customers for votes via their websites, communication channels and news articles submitted by them to local media outlets.

Throughout the voting cycle our checks and balances software queries the voter database searching for voting anomalies. Possible incidents are flagged and reports generated for investigation and referral to Deloitte when voting closes.

  • Voting closes at 23:59 on Sunday 25 October. Any votes recorded after that time will not be included in the final count.

October - November

Work commences on determining this year’s winners and preparations get under way for the awards night ceremony.

  • The raw voting data together with voting analysis and supporting reports are submitted to Deloitte for verification.
  • Once the results have been signed off by Deloitte; leading companies across the categories are advised they’re in the running for an award and invited to book their places for the…

25 November

… Most anticipated event in the travel industry calendar!

  • The British Travel Awards gala presentation night will be returning to Battersea Evolution, London on Wednesday 25 November.
  • Winners will be recognised for their achievements. Our communications team will post pictures and results as they happen @BritTravAwrds

After the awards night

  • Details of winning companies are published on britishtravelawards.com website and promoted across social media networks.
  • Award winner logos available to download from unique link emailed to each successful company.
  • Editorial coverage and winners list published in the Daily Mirror travel section on Saturday 28 November with supporting content included on www.mirror.co.uk/travel/
  • Winning companies’ blog articles and video content will feature in our weekly online newspaper BTA Connect until the end of April 2021.