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BTA 2024 Cruise Line, Ferry and Hotel Chain Award Categories

All categories featured in this sector are open categories i.e. there is no grading based upon company size.

A41 : Best Cruise Line for Ultra-Luxury Holidays
A42 : Best Cruise Line for Luxury Holidays
A43 : Best Cruise Line for Family Holidays
A44 : Best Cruise Line for Expedition Voyages
A45 : Best Cruise Line for River Cruise Holidays
A46 : Best Cruise Line for Ultra-Small/Boutique Holidays
Cruise ships carrying less than 350 passengers
A47 : Best Cruise Line for No-fly Cruise Holidays
Cruise itineraries departing from/returning to UK ports
A48 : Best Ferry Operator for Routes from/to UK Ports
A49 : Best Operator for Short Sea/Mini Cruises

Hotel Chains

With no unifying or uniform rating system adopted for grading hotels, the British Travel Awards position hotels based upon market class, a system developed by respected hospitality analysts STR. Census data from hotel brands detail average published room rates across various room sizes at different times of the year. If participating hotels do not submit this information, their published rates are used to estimate their average daily rate. Average daily rate is calculated by dividing room revenue by the number of rooms sold.

Market Class is a categorisation of chain-affiliated and independent hotels based upon their average daily rate, compared to that of chain hotels in their geographic proximity. This can be a city, group of postcodes, region or country with at least 30 participating hotels. If your hotel(s) or brand is not featured, find a listed chain, with comparable published room rates in your area, to identify which award category to enter.

There are six recognised market class groups: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale and Economy.

For the British Travel Awards we use the collapsed market class model by combining groups:

A50 : Best Hotel Brand for Luxury Breaks
STR Market class: Luxury and Upper Upscale Chains
A51 : Best Hotel Brand for Premium Breaks
STR Market class: Upscale Chains
A52 : Best Hotel Brand for Midscale Breaks
STR Market Class: Upper Midscale Chains
A53 : Best Hotel Brand for Economy Breaks
STR Market Class: Midscale and Economy Chains
A54 : Best Hotel Brand for All-Inclusive Resorts
All-Inclusive Hotels & Resorts can also register in the Best Hotels for… award categories